A-PRICE is a convenient, walk-in solution for food and beverage businesses with no minimum order quantity and no delivery required.
By operating on a cash-and-carry model, we reduce overheads and pass the savings directly to you This means more competitive pricing for restaurants, cafés, hawkers, food courts, and caterers navigating today's cost-sensitive environment.
We offer some of the best-in-market prices across key kitchen essentials that professional kitchens rely on daily. Our trusted in-house brands - EAST BEE, S.E.A LION, Bread ’N Better and FRESHdirect - deliver consistent quality, reliability, and value, especially for high-usage items.
Backed by the global sourcing network of the TOHO Group, with our own warehouses, logistics support and efficient supply chains, A-PRICE combines strong buying power with strict quality control to offer dependable products at prices that help you manage costs while maintaining quality.
Japanese quality is the core of our offering.
From air-flown Japanese seafood to a wide range of products imported directly from Japan under the EAST BEE brand, we bring authentic Japanese standards to your kitchen.
Products from our in-house brand created for the Southeast Asian market, S.E.A LION, are also produced in facilities that meet our Japanese headquarters’ stringent quality requirements, ensuring consistency, safety and professional performance.
A-PRICE is committed to supporting both the F&B industry and the environment. Our range includes responsibly sourced options, such as sustainably farmed salmon and sustainably caught lobster, so you can make better choices without sacrificing quality or value.
While originally developed for professional use, A- PRICE is also open to the public. Enjoy access to commercial-grade products at economical prices, ideal for home cooks, large households, or anyone looking for better value on quality ingredients.
F&B professionals can sign up for a corporate membership to enjoy additional savings off our shelf prices*. This gives you pricing comparable to distributor rates, with the added flexibility of buying what you need, whenever you need it.
*Not applicable to certain food items and promotional items