A-PRICE offers an extensive range of ingredients mainly for Japanese cuisine, under several in-house, proprietary brands and a curated range of partner brands.
S.E.A LION is an in-house brand by TOHO Singapore, developed specifically for professional food service needs in Singapore.
Created for everyday kitchen essentials, the range focuses on delivering consistent quality, authentic taste, and cost efficiency, especially for high-usage items. Ingredients are carefully selected to preserve authentic flavours while meeting the practical demands of restaurants, cafés, hawker stalls, and catering businesses.
Products are supplied in commercial-grade, bulk formats to support better value and cost control for high-volume operations. All S.E.A LION products are produced under strict quality control standards, in line with the sourcing and assurance requirements of the TOHO Group.
EAST BEE is the flagship private-label brand of the TOHO Group, built on decades of experience supporting Japan’s food service industry. The name reflects TOHO’s heritage and its commitment to delivering dependable quality at scale.
The EAST BEE range is extensive, covering everything from frozen foods, sauces, and seasonings to processed ingredients, beverages, desserts, and kitchen essentials. Each product is developed with professional use in mind, ensuring consistent taste, high safety standards, and reliable performance in busy kitchen environments.
All manufacturing partners are carefully selected based on strict quality, food safety, and production standards. This ensures that every product meets the demands of high-volume operations. EAST BEE products are also designed in professional-friendly formats, offering a practical balance of quality and cost efficiency.
Bread ’N Better is a bakery brand by Bread ’N Better Pte. Ltd., a wholly owned subsidiary of TOHO Co., Ltd., operating in Singapore as a professional bakery manufacturer.
The brand is dedicated to crafting artisan-style bakery products for both food service and retail. With a strong focus on quality and craftsmanship, every product is made using premium ingredients - such as butter instead of margarine - and contains no added preservatives, delivering a more natural taste, texture, and freshness.
The Bread ’N Better range includes breads, pastries, and a variety of baked goods, ideal for cafés, restaurants, hospitality operators, and anyone seeking dependable, high-quality bakery products.
FRESHdirect is both a brand and a company specialising in freshly prepared food, including ready-to-eat salads, made right here in Singapore.
OOperating from an FSSC 22000-certified facility, FRESHdirect upholds internationally recognised standards for food safety and quality—giving customers confidence in every product.
Trusted by leading retail and food service brands across Singapore, FRESHdirect follows strict hygiene, traceability, and production controls at every stage. This ensures consistent freshness, safety, and reliability, even at scale.
Now part of the TOHO Group, FRESHdirect continues to support professional customers with fresh, safe, and ready-to-use food solutions—ideal for high-volume operations that never compromise on quality.